Marketing strategy and execution for a series of four short films by award winning Sherpas Cinema designed to motivate the destination skier into choosing Banff-Lake Louise as their next ski vacation.

Contributions include strategy on web marketing, branding, and a video campaign that garnered over 1.3 million views, over double our goal of 600,000 views. Also created print collateral including posters and multi-page print ad, web materials including micro-site, ad banners, page takeovers, pre-roll edits, and ad campaigns for the endemic ski verticals and social media.